Researcher Profiles

Comprehensive Database of all UZ leading Research and Innovation endeavors

Prof. Maxwell Sandada


PhD Business (2013)-Vaal University of Technology, MSc -Strategic Management (2008) - Chinhoyi University of Technology, BSc - Economics (Honours) (1993) –University of Zimbabwe

Academic Appointments:

Deputy Dean of Business Management Sciences & Economics (2017 till to date) 2. Associate Professor (2018).

Research Interests:

• Strategic Management
• Marketing
• Corporate Governance
• Organisational design
• Organisational Development
• Small Business Management

Faculty: Business Management Sciences And Economics
Department: Business School
Research Category: Management

Maxwell Sandada is an Associate Professor of Business at the University of Zimbabwe Business School and a Deputy Dean of Business Management Sciences and Economics Faculty. He holds a PhD in Business from Vaal University of Technology, South Africa, an MSc in Strategic Management from Chinhoyi University of Technology, Zimbabwe, an MSc in Purchasing and Supply Chain Management from Bindura University of Science Education and a BSc in Economics from the University of Zimbabwe. His research revolves around General and Strategic Management, Strategic Marketing, Organisational Design & Development as well as Purchasing and Supply Chain Management. Additionally, the professor is an expert in Quantitative Research Methods, Quantitative Data analysis, and Academic writing skills and he uses such expertise to develop models, frameworks, practices, systems and processes for corporate transformation.His work has been published in various international peer reviewed Journals. Above and beyond supervising MBA and PhD students, he is responsible for assisting Post Graduate Faculty students to develop research concepts and proposals.He started his career as an Examining Officer with the then Department of Customs & Excise. He subsequently worked as a Logistics Controller with Gladmon Holdings. Later on, Maxwell joined Vaal University of Technology where he worked as a Senior Lecturer. He has taught at undergraduate, MSc and MBA educational levels in South Africa and Zimbabwe. Professor Sandada has won some awards for his teaching and research. He received the RATE awards and University Research awards at Vaal University of Technology. He was also recognised as the Best Contributor to the University of Zimbabwe Library Repository.

Phone: +263 773 964 334

1. Virima, M., Sandada, M., Ndoro, R. & Chuch, T. (2019). The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe. Journal of Business and Retail Management Research, 14 (1), 98-105.
2. Zimuto, C., Sandada, M., Chuchu, T. & Ndoro, T. (2018). The Impact of Environmental Turbulence on Product Innovation in Small to Medium Enterprises in Harare, Zimbabwe. Journal of Economics and Behavioral Studies, 10,(6A), 56-63
3. Chinyerere, E., & Sandada, M. (2018). Job related outcomes in relation to servant leadership. EuroEconomica, 37(1), 138-150.
4. Gambe, B., & Sandada, M. (2018). The Effectiveness of Selected Financial Inclusion Strategies: Evidence a Developing Country. Acta Universitatis Danubius. Œconomica, 14(3), 59-64.
5. Chigogora, G. & Sandada, M. (2018). The performance effects of regulatory requirements in Small Scale Gold Miners in Mashonaland Central Province, Zimbabwe. The Journal of Accounting and Management, 8(1) 35-43.
6. Hwambo. L, Shamhuyenhanzva, R. M. & Sandada, M. (2017). An assessment of churn determinants in Zimbabwe’s mobile telecommunication services. International Journal of ebusiness and egovernment studies, 9(2), 106-120.
7. Jenya, B. & Sandada, M. (2017). Enhancing Success of SMES Through Risk Enterprise Management: Evidence From A Developing Country. Pakistan Journal of Applied Economics, 27(2), 173-188.
8. Zvarevashe, J. & Sandada, M., (2016). An investigation of the sociocultural factors affecting the development of women entrepreneurship in Zimbabwe. Africa Insight, 46(3), 172-183.
9. Zanovhi, P., Sandada, M., & Mago, M. (2016). Predictors of organizational commitment: Evidence from non-governmental organizations in Zimbabwe. University of Zimbabwe Business Review, 4 (1), 117-126.
10. Sibiya, K., Sandada, M., & Mago, M. (2016). The influence of organizational learning dimensions on the performance of haulage companies in Harare province, Zimbabwe. University of Zimbabwe Business Review, 4 (1), 76-88.
11. Sandada, M. & Makamani, M.. (2016). An evaluation of the role of instructional leadership on the performance of schools in Zimbabwe. Studia Universitatis Babes-Bolyai-Psychologia-Paedagogia, 61(1), 83-94.
12. Sandada, M. & Mapfuyanzara, R. (2016). An investigation of the causes of financial exclusion in Zimbabwe. Africa Growth Agenda 2016(Jul/Sep 2016), 16-19.
13. Sandada, M. & Magobeya, A. (2016). The determinants of consumer trust in the banking industry in Zimbabwe. Studia Universitatis Babes Bolyai-Oeconomica, 61(2), 3-14.
14. Sandada, M. & Matibiri, B. (2016). An Investigation into the Impact of Service Quality, Frequent Flier Programs and Safety Perception on Satisfaction and Customer Loyalty in the Airline Industry in Southern Africa. South East European Journal of Economics and Business, 11(1), 41-53.
15. Chitekuteku, Z. & Sandada, M. (2016). An Assessment of factors that determine the listing of Small to Medium Enterprises (SMEs) on the Zimbabwean Alternative Securities Market. International Journal of Economics and Finance Studies, 8 (1), 121-130.
16. Sandada, M., Simbarashe, N. & Shamhuyenhanzva, R. (2016). Determining the impact of selected success factors on the adoption of e-banking in the Zimbabwean banking industry. EuroEconomica, 35(2) 102-118.
17. Sandada, M. & Gumbo, M. (2016). The determinants of stock market participation: evidence from individual investors in Zimbabwe. AfricaGrowth Agenda, (Apr/Jun 2016), 10-13.
18. Sandada, M. & Mahoko, E. (2016). Analysing the survival strategies used by asset management firms in Zimbabwe's unstable business environment. AfricaGrowth Agenda, 2016(Oct/Dec 2016), 4-7.
19. Sandada, M. & Kambarami, P. (2016). The determinants of the compliance to public procurement policy requirements among public enterprises in Zimbabwe. Acta Universitatis Danubius. Administratio, 8(1), 43-57.
20. Sandada, M. & Bvute, F. (2016). Assessing the impact of the predictors of Organisational citizenship Behaviour in the Hospitality Industry in Zimbabwe. EuroEconomica, 35(1).
21. Sandada, M. & Chikwama, R. (2016). The Driving Forces for the Practice of Strategic Planning in Smes: Evidence from Harare Metropolitan Province, Zimbabwe. Acta Universitatis Danubius. Œconomica 12(4).
22. Sandada, M. (2015). What determines the Resilience of Retail Business to an Unstable Business Environment? Evidence from Harare Province. University of Zimbabwe Business Review, 2 .2 (3).
23. Sandada, M. (2015). Strategic Planning Dimensions in Small and Medium Enterprises (SMEs) in South Africa: Their relative importance and variations in selected demographic variables. Ecoforum ,3(2), 59-67.
24. Sandada, M. (2015). Challenges and strategies to survive in Zimbabwe’s hostile business environment: Evidence from manufacturing firms. Africagrowth Agenda, 12 (1), 20-21.
25. Sandada, M., Manzanga, N. & Shamhuyenhanzva, R. (2015). How do board characteristics influence business performance? Evidence from non-life insurance firms in Zimbawe Acta Universitatis Danubius, 11(4), 103-116.

Patented Work:

Grants & Funding (current and Past projects):

Awards & Achievements:

Consultancy and advisory work (current and past):

Prof. Sandada has been a consultant to the following organizations in the area of Customer Satisfaction Index:
(1) Postal and Telecommunications Regulatory Authority of Zimbabwe (POTRAZ) (2015),
(2) Public Service Commission,
(3) Zimbabwe Electricity Transmission Distribution Company (ZETDC).

Supervision information (MPhil, DPhil, etc.):

Professional membership, Committees, Boards:

External Profile Links (Google Scholar, ResearchGate, LinkedIn, other social media links):


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